About

Two Brothers Organic Farms is an initiative started by two brothers in order to bring clean, conscious, and quality products to the market. Eliminating the middlemen, empowering farmers, and offering solutions to climate change and public health.

Concept

Every year Diwali is celebrated on a large scale in India where the country lits up and an environment of celebration can be seen everywhere. F&B brands across the nation especially organic come up with their own range of snacks during this time.

The main idea for this year was to introduce 3 boxes of different price range with a healthy twist on Diwali snacks. Based on which packaging was designed.

Digital Campaign

This year, Diwali boxes had a visual representation of traditional Diwali snacks and cultural decoration. Since Diwali is a 5-day celebration, we had to create a special content calendar spread out across months of ads, brand banners for the website, Instagram stories, and posts. Major conversions were organic and from Instagram as well as WhatsApp ads. Considering Instagram is more cost-effective, we focused on it. Starting with an asset bank which can be used across.

Sneak Peak

We ended the campaign with a set of interactive stickers.

Final Thoughts & Takeaways

Although we had a successful Diwali campaign with sold-out boxes and a good reach, upon reflection, we realised we could have had a higher reach with a more elaborated social media campaign.

With my creative director, we worked on a comparative campaign analysis, which was presented during the workshop. And in conclusion, we proposed an alternative timeline for the following year.