About

Established in 2016, Final Funnel is a company specialises in demand generation, digital marketing, and content publishing. Recently rebranded, they aid businesses in achieving B2B market growth through sophisticated analytics and a committed team of researchers.

Problem Statement

Final Funnel approached us with their updated logo, seeking to establish a cohesive brand identity for application across their website, media kit, and marketing materials. They wanted a tech-forward website highlighting their services and introducing their publication.

Business Goals

• Audience engagement & conversion

• Brand awareness & digital presence

Design

We created a visual identity for Final Funnel that could be carried through all the marketing material as well. This included an iconic black background complemented by the brand's primary and new secondary color. The hero section now offers a cleaner, clutter-free experience, featuring a concise one-liner describing Final Funnel's services and a prominent call-to-action button, followed by a video walkthrough.

The content on the previous website was a lot and challenging for readers to navigate through. In contrast, the new website features bite-sized, easily digestible content for improved readability and scanning.

The Impact

The new Final Funnel look is clean, modern-tech, user-centric and significantly amplifies it’s market presence. It helps communicate superior offerings and pushed benchmark.