About

Established by Mr. Sani in Sion, Mumbai, in 1970, Living Liquidz expanded its presence in 1973 and now boasts over 50 stores across Mumbai, Thane, Vashi, and Pune. Offering a comprehensive selection ranging from premium to mid-range liquor, they cater to diverse preferences. Their services extend beyond traditional storefronts to include an intuitive app and website. In addition to liquor, they also offer cigarettes, premium cigars, and gift options, alongside services such as bulk orders and bartending.

Problem Statement

The aim was to create an app balancing simplicity and depth, catering to users of all knowledge levels for a hassle-free shopping experience, tailored for both loyal customers and newcomers exploring the world of alcohol.

Business Goals

• Accelerate repeat order placement

• Improve homepage engagement to minimise bounce rate

• Foster brand connectivity and engagement

• Enhance user retention with seamless navigation that keep them engaged and eager to explore

Process

App Evaluation: A Heuristic Evaluation Approach to Uncover UX Issues

• Even prior to evaluation, the initial observation was that the app closely resembled the website, lacking thoughtful consideration of it’s ux

• Transitioning from showcasing the entire inventory to presenting available inventory based on pin codes.

Stakeholder Interviews: Understanding Business goals and user needs

• After app evaluation conducted interviews with stakeholders to gain insights into the business and the challenges they encountered.

• Then with the help of affinity mapping recognised and combined for further analysis

Divergent Thinking: Explored ways to enhance the shopping experience by leveraging existing resources through collaboration

• After conducting research, we identified areas for improvement and held brainstorming sessions to address them.

• We concentrated on enhancing the app experience across various areas, including engaging new users and streamlining the journey for existing users to reorder, preorder, and manage post-order activities.

• As a result of this workshop, we identified key features to prioritize for the app.

Solution

We began by creating wireframes for the user journeys.

Iteration 1

• After mapping of the entire user journey, we developed the initial iteration of the app design.

• After testing, we pinpointed areas requiring improvement. Subsequently, incorporating feedback from stakeholders, we proceeded with the second iteration.

Final Design

Final Thoughts & Takeaways

• The mobile screen offers limited space and should be utilized wisely.

• In contrast to other e-commerce platforms, purchasing liquor isn't primarily dependent on displayed images and may not always be reviewed by the user.