About

Tonique is the largest liquor boutique in Asia with an extensive collection featuring 100 varieties of Indian wines, 50 labels of beer, and 50 labels of single malts. The store also hosts tasting events to enrich the customer experience.

Problem Statement

Tonique wanted to enhancing operational efficiency by designing a tailored dashboard accessible to store managers, admins, and agents. This initiative aims to provide real-time data access, streamline workflows, and improve overall internal management, communication, and data analysis, ensuring a seamless operational experience

Process

Stakeholder Interviews: Understanding the team and their needs

• Knowing more about the hierarchy and functionalities associated with different login types which are admin, store manager and agent

• Understanding the tasks of team to create user journeys.

• Need of training for all new members to use the dashboard.

Dashboard Evaluation: Current CRM

• Following discussions with stakeholders and an assessment of the existing dashboard, it became apparent why training was required for the team to effectively utilise the dashboard due to scattered functions.

• There was no graphical representation of data

• The CRM system was disorganised, posing challenges for team members to recall customer journeys.

Solution

The primary issue we identified with the dashboard was its unorganised information architecture, leading to difficulty for the team in recalling and retracing their journeys.

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Final Design