About

Selfcare is where self-care meets excellence, a new era of well-being. Founded by renowned dietician Suman Aggarwal. With exclusive programs, ailment-specific plans, and a range of healthy snacks, an ultimate destination for holistic wellness. Partnered with YKBI Pilates studio and offering top-tier services like BLT EXILIS.

Problem Statement

Selfcare approached us to unify their shop and business website. With a goal to seamlessly merge these platforms, providing users with a clear understanding of all Selfcare offerings, with clinical visuals and conveying about doctor-backed assistance.

Goals

• Merge two websites into a cohesive platform to enhance user experience and brand consistency.

• Emphasise the medical backing of our products and services to instil trust and credibility among consumers.

• Showcasing a diverse range of wellness programs, ailment-specific dietary plans as well as some exclusive plans.

• Integrate product-based recipes into our blog content to engage users and showcase the versatility and benefits of our offerings.

Design System

Product Card

Initial product card consists of product name, price with a transparent background image with no hierarchy. Considering the products were to be given a more healthier approach catering to the consciously consuming market the benefits of all the products needed to be highlighted.

Final Layout